Behringer Launches the True Program A Three-Step Personal Branding Approach for Financial Advisors

/\PRNewswire/ -- Behringer announced today its launch of True, a dynamic business-building program for financial advisors based on a niche-marketing philosophy developed by Judi Rosenthal, a nationally recognized personal branding and self-promotion coach.

Derived from the architectural concept of being "in true," the program's name reflects the advisor's objective of becoming perfectly aligned with preferred clients. True is a framework of principles that help advisors identify and attract clients who have a strong potential to build their business by generating sales, increasing repeat business and maximizing referrals.

"True is an outstanding educational program that provides proven solutions for the marketing challenges that all financial advisors face," said Frank Muller, executive vice president and head of distribution for Behringer. "We're pleased to make this value-added service available to advisors precisely because it's not about us, and all about them. True represents one small way we can contribute to the strength of the financial services industry, and that was reason enough for us to get involved."

"I'm pleased that Behringer is helping me share the personal branding model I developed through my successful experience as a financial advisor and advisor coach," Ms. Rosenthal said. "The True program helps advisors build their business by aligning their practice with their unique talents and personal values. As a result, advisors can enjoy more rewarding careers as they provide specialized services that address the needs of their ideal clients."

Incorporating proven niche-marketing techniques combined with step-by-step instructions for creating a personal brand, True helps advisors market services that resonate powerfully with clients matching a clearly defined profile. Videos, tips and tools, and an educational blog help financial advisors craft a pitch that precisely articulates what they do, who they do it for, and why they are uniquely suited to serve the clients they want to focus on. True also guides advisors through the development of a business plan that will showcase their services to demonstrate compelling value for their target audience. The True program calendar includes new components slated for monthly publication through the end of 2014.

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6 Ways to Promote Your New Facebook Page

You’ve created a Facebook Page for your business — now what?

It’s time to get your page in front of people! In other (fancy marketing) words, it’s time to drive traffic to your page, increase engagement, and promote your business.

Remember, people want to connect with you. And sometimes they just need a gentle reminder. Here are six ways to help promote your Facebook Page…

1. Use the network you have

If someone has already joined your email list, they most likely would love to connect with you on Facebook too.

Send out an email to your contact list, inviting people to “Like” your business on Facebook. It’s easy to do with Constant Contact’s email templates.

Once people “Like” you on Facebook, you’ll automatically show up on their newsfeed and can begin engaging with them socially.

2. Help customers find you

Add a Facebook Page Badge to your website or blog. A Facebook badge is an icon you create that links fans from your website to your Facebook Page.

For an official Facebook Badge, log in to your Facebook account and head to: http://www.facebook.com/badges/page.php

3. Share your Facebook Page with friends and family

As of March 2013, there were 1.11 billion monthly active users on Facebook. That’s quite a pool of potential new customers just waiting to connect with your business. Tap into the larger Facebook network through friends and family.

No one wants you to succeed more than they do and they can help by becoming enthusiastic fans. Recommend your business’s Facebook Page to your personal network and watch your fan base grow.

NOTE: You’ll need a personal Facebook profile to do this. Seesetting up your Facebook profile to find out how.

4. Take your Facebook Page to new social heights

There is a big difference between “social media” and “social media marketing.” Social media marketing enables you to be found and be relevant.

Share a link to your Facebook Page on other social networks. Try sending the link out on Twitter, and adding a link in all the descriptions for your YouTube Videos or Flickr Photos to start.

5. Don’t forget to take it offline too

Promote your Facebook Page on all of your print marketing materials including business cards, menus, flyers, signs, t-shirts — anywhere it can be visible.

The more fans you have, the more your posts, pictures, and videos will reach the people you want to reach.

6. Tell anyone who will listen!

Promote your Facebook Page the next time you speak at a workshop, seminar or conference. Even include an image and link to your page in your slide deck.

Overall, promoting your Facebook Page in small ways like using your existing email list and asking friends for help can have a big impact. Your Facebook Page could be one of the best out there but, if no one knows it exists, it’s not going to do a whole lot of good for your business.

Original Content: http://blogs.constantcontact.com/product-blogs/social-media-marketing/promote-new-facebook-page/